Twice a year, Berlin becomes an international stage for fashion and lifestyle. At the Berlin Fashion Week, fashion-lovers, buyers, trade visitors and media representatives meet for shows and awards, find out about latest collections and trends at the trade fairs, visit exhibitions and off-site events.
Highlights of the Berlin Fashion Week from 4th to 7th July are the trade fairs PREMIUM Exhibitions at STATION Berlin, the PANORAMA at Messe Berlin, the Show & Order at Kraftwerk, Seek and Bright at Arena Berlin and Selvedge Run at Kulturbrauerei, Greenshowroom and Ethical Fashion Show Berlin at Funkhaus, as well as the shows of the Mercedes-Benz Fashion Week at Kaufhaus Jandorf and me collectors room. In addition 40 established and young designers will present their autumn / winter collections at Berliner Mode Salon, which is located at Kronprinzenpalais.
This season again, Berlin is showing its innovative fashion side, presenting the latest trends and discussing current topics around FashionTech and Eco Design.
The Senate department for Economics, Energy and Public Enterprises has been supporting the fashion industry since 2007 with an annual budget of up to one million euros and a portfolio of comprehensive steps. Each year, at least eight fashion shows of labels from Berlin are financed. Since 2013 labels from Berlin show their collections at Berlin Showroom – a plattform initated by the Senate Department of Economics, Energy and Public Enterprises to help designers distributing their collections in foreign countries as France (Paris) and USA (New York).
Berlin Partner für Wirtschaft und Technologie GmbH has been responsible for location marketing around Berlin Fashion Week since 2007. Berlin Partner is developing the Key Visual, which is used for outdoor advertising in the city, for advertisements in national and international magazines and newspapers, as well as all relevant social media channels, on behalf of the Senate Administration for Economy, Energy and Business. The website www.fashion-week-berlin.com, with the only calendar overview of all events during the Berlin Fashion Week, is being further developed with the aim of further consolidating the positioning of Berlin as an international fashion metropolis.
In 2016, around 300,000 euros were spent on the promotion of new talents. The following designers and formats will be supported by the Senate Administration for the Economics, Energy and Pubic Enterprises / Projekt Zukunft as part of the forthcoming Berlin Fashion Week:
- The show room at the Mercedes-Benz Fashion Week, where the 10 designers will present their collections on January 17
- The group exhibition at Berlin Mode Salon (Kronprinzenpalais) with 40 fashion labels from Germany on January 18, 2017, as well as the fashion shows by Malaika Raiss and Antonia Goy.
Since 2007 the Senate department for Economics, Energy and Public Enterprises has supported more than 100 fashion shows and presentations by resident fashion labels at the Berlin Fashion Week.
Numerous other programs in the country via Investbank Berlin have been opened to fashion companies and are increasingly used, including coaching bonuses via the Coaching Bonus, the Design Transfer Bonus, the Growth Capital Fund for Creative Industries and the Internationalization Program.
About the fashion Hotspot: www.berlin.de/projektzukunft/kreativwirtschaft/mode/