PANORAMA BERLIN – Résumé Spring/Summer 2018
The name says it all here: as an overview of the most important trends and tendencies of the coming season, Panorama Berlin presents a contemporary and relevant selection of women’s and men’s collections, shoes, accessories and lifestyle articles by market leading brands.
Ever since the premiere of Panorama Berlin in January 2013, the new fashion trade fair has enhanced the offerings of Berlin Fashion Week with a select portfolio of top international fashion brands with business relevance. Thanks to the new brand mix and strong focus on visitor services, Panorama Berlin was able to establish itself quickly and is today one of the three leading trade shows of Berlin Fashion Week.
With the overwhelmingly positive reviews from exhibitors, buyers and representatives of the press, the 21 000 square meters of exhibition space at the new ExpoCenter Airport near the capital city’s future Berlin Brandenburg International Airport (BER) quickly became too small, with the result that, Panorama Berlin will be moving into a new inner-city location on the grounds of the Messe Berlin.