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Smart Wearables on the e-health market
Many products are being developed in the field of smart wearables that are not intended for the catwalk. Instead, they are made to make everyday life...
The Old Economy shows digital courage
More and more established fashion businesses, which belong to the so-called ‘Old Economy’ dare to join the further growing movement of...
Successful distribution when founding a business.
We interviewed academic dean for fashion and retail management, Elisabeth Busse, on what you need to know about the distribution of our fashion...
Review: Berlin Showroom AW 18/19
Berlin Showroom finishes the season with positive results: the co-operation with Austria and Switzerland obtained distinct results and gives important...
Marketing is more than advertising
Claudine Brignot – fashion designer and programme director of fashion marketing – explains how to optimally sell a business idea.
In June, the Wear It Festival will take place for the fourth time
In the Berlin Palais Kulturbrauerei, during Wear It Festival (19th-20th June) it’s all about wearable technology and the latest developments in the...
These are the dates for the Berlin Fashion Week in July 2018 and January 2019!
The dates for the next two seasons are announced.