10.07.2017 News

Faces of Fashion Week: Interview with Brigitte Danielmeyer Faces of Fashion Week: Interview with Brigitte Danielmeyer

We met Brigitte Danielmeyer, CEO at Liebeskind Berlin and talked about berlin as a fashion location and the importance of social commitment.

 

The Berlin label Liebeskind takes account of the expansive development of the last few years and is expanding its business premises in the main Berlin area. We met Brigitte Danielmeyer, CEO at Liebeskind Berlin and talked about her plans for the brand and the development of the accessories market.

Why Liebeskind chose Berlin as a fashion location?

"The reason why Liebeskind is in Berlin is for sure that you are able to be in an environment which is international, which is exciting, you feel it’s vibrant, it’s young, it’s fresh, it’s different, it’s innovative and it’s not that classical or traditional. And that kind of reflects very much back to our product, we want to be innovative, we want to be going forward, we want to deliver something which is probably a little bit unseen, maybe less adapted to big general trends but more to upcoming trends."

What do you think is the connection between Berlin and fashion?

"The connection between Berlin and fashion, I think, started before the Second World War. There was an extremely strong fashion business actually in Berlin. It unfortunately all got kind of ruined during the Second World War but there was a very strong creation all the time and I think Berlin is definitely standing for innovation not only in fashion, apparel fashion or bag fashion or accessory fashion, it’s also a lot of tech people here, it’s a lot of computer people here, it’s a lot of startups here, so there is a place obviously where a lot of interesting innovative people are gravitating towards and that is again the spirit of the city which provides that energy, which provides this new thinking, new ideas, less traditional, less classical."

How Liebeskind is dealing with sustainability and social commitment?

"Social commitment of course also belongs to Liebeskind because we take care. We really take care for products, we take care for people, we take care for the materials we’re using, so we also take care for charity, we take care for people who are maybe not as lucky as we are currently."


Watch Part 1 & 2 of the interview here:

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