16.01.2020

Interview with Damur (Shih-Shun) Huang, the Creative Director of #DAMUR Interview with Damur (Shih-Shun) Huang, the Creative Director of #DAMUR

We met this young talent in his atelier in Berlin Kreuzberg to talk about his vision and upcoming runway show in January!

The fashion designer Shih-Shun Huang founded his label #DAMUR in 2015. His designs are a fusion of political (social) conversations and personal storytelling as well the unconventional way to reinterpret the traditional garment techniques into an avant-modern touch. As a millennial, he feels the duty of his generation is to question the fragile system of the present world and uses fashion as his language to show his perspective and to start a dialogue and engage with others. Collections like #IAMSLUT or #YouAreNotBlackEnough are the results of his provocative and bold thinking and designing.

Damur(Shih-Shun) used to live in many places all over the world such as New York, London, Brussels, Antwerp and Taipei. Moving to Berlin in 2012, he has found his ideal environment for his controversy mindset.

We met this young talent in his atelier in Berlin Kreuzberg to talk about his vision and upcoming runway show in January!

What is the vision of #DAMUR?

The fashion designer Shih-Shun Huang founded his label #DAMUR in 2015. His designs are a fusion of political (social) conversations and personal storytelling as well the unconventional way to reinterpret the traditional garment techniques into an avant-modern touch. As a millennial, he feels the duty of his generation is to question the fragile system of the present world and uses fashion as his language to show his perspective and to start a dialogue and engage with others. Collections like #IAMSLUT or #YouAreNotBlackEnough are the results of his provocative and bold thinking and designing.

Damur(Shih-Shun) used to live in many places all over the world such as New York, London, Brussels, Antwerp and Taipei. Moving to Berlin in 2012, he has found his ideal environment for his controversy mindset.

We met this young talent in his atelier in Berlin Kreuzberg to talk about his vision and upcoming runway show in January!

What does the Berlin Fashion Week mean to the regional and international fashion industry?

I think you’ve got to be unique in order to love living in Berlin city. So does the Fashion Week of Berlin. I originally come from Taipei, Taiwan, I can not speak for Germans regionally, but I can say Berlin is my favorite and the most creative city in Germany. What do you as a German think?

There are many great potentials and advantages in Berlin compared to the international fashion industry. It’s true that Berliners want different things to mainstream and I see this as a luxury opportunity for being different and at the same time no one will judge you. But being different is always a bit difficult in business (laughing).

In season of AW19/20, you won the “PREMIUM Young Talents Award”, how did this help your career?

It was a blessing time! I’m truly grateful for the opportunity which PREMIUM Group and Anita Tillman gave to me and #DAMUR. As a non-German designer but based in Berlin, it’s not always easy to build my network and I didn’t even study here (was in Taipei, Antwerp and Brussels), so when I arrived to Berlin in 2012, I didn’t even know one person in the city. 

PREMIUM Young Talent Award has opened more doors to local opportunities for me and it brings great visibility to #DAMUR, I think we are lucky to have a fashion corporate like PREMIUM Group in Berlin and providing a platform where young talents are able to be seen.

What influence does Berlin have on your work?

The inspiration of Fendi is about Rome city, #DAMUR is about Berlin city 030. The unique and strong character of Berlin stands out to me. The real life of seeing the poor and the rich sitting on the same bench in the underground. Artists are free to express their emotions in every corner of the city. I sometimes wonder if I lived in a different city in Europe, would I still be able to create collections like #IAMSLUT and #YouAreNotBlackEnough. If you go to www.damur.fashion and check out our first collection back to 2015 compared to now, I think you can really see how Berlin has let me grow in terms of boldness, wildness and gave me all the freedom you can imagine.

In most other major cities in Europe today, you need to have a lot of money to build a (high-end) fashion brand but the value here is contrary. In Berlin, you need to be cool enough to stand out of the crowd. A Berliner is very open for being odd and I think high-end street wear is a Berliner’s style.

What can we expect of your upcoming show on Thursday 16/01/20?

Every district in Berlin has a look and a “BALL”! This is not a fashion show, this is a Ball of Berlin.

A ceremony of celebrating #BerlinerRepublic, a party with a door policy: no black colour. A night dancing with six local heroes: Curry 36, Griessmuehle, Salon Bordel, Tokyobike, Meisterschuh and DJ Christopher Jakobi. Additionally, we bring the air from the east of world with CSD Taiwan, Ovasitol, UniTouch and KinGirls as our special guests. Guests need to bring the passport (our show invitation) to pass the border and enter Griessmuehle. We are being very serious on this! As we’ve worked very hard for this event. It’s going to be a wonderful night and we want to get people involved. We also have invited all Berlin based politicians, from city to police to parties and of course Angela. I’m very excited to see the responses from government and authorities. We want to create a authentic conversation in a creative, relaxed and fun way.