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  • 00:0000:00
    Show, Conference


    Reference Festival

    In its interdisciplinary program, the Reference Festival addresses the issues of our time - the status quo as well as the future of the fashion and creative industries in particular. The festival is simultaneously aimed at industry and consumers. From January 21 to 23, 5 performances by the most relevant cross-format artists will be broadcasted from the Zeiss Planetarium to the Reference Realities virtual platform. The Reference Space in Schöneberg will turn into a setting for the showcase and an online experience for a global audience. This creates a common context from the work of artists, designers and collectors with varying approaches. The total of 15 activations also include a runway show and a moving installation in a public space.

    As part of this edition of the festival, Reference Studios is launching a prize for up-and-coming designers in partnership with Slam Jam. Slam Jam acts as an incubator, while Reference Studios is primarily dedicated to press work. The registration for participation in the festival opens on Friday, January 15, 2021 at



  • 00:0000:00
    Show, Fashion & Technology



    Berlin may be locked down, but there’s still things to do (we swear). We've gathered a round-up of things you can still do in Berlin (and no, we’re not talking about illegal raves), despite the tight regulations of our current lockdown.

    Exclusive images from Hamburger Bahnhof’s Michael Schmidt retrospective, alongside an article exploring the impact of his work.

    On Saturday night, the virtual party continues with an exclusive stream from United We Stream featuring Ellen Allien, Dr. Rubinstein and Patrick Mason.

    Kreuzberg’s Voo Store gives us a glimpse into lockdown life, with an editorial featuring the store’s beloved operator Hasan.

    The London based sustainable brand present ​SKIN ME TONIGHT,​ an exclusive film merging the worlds of fashion and art.

    For virtual Fashion Week, GmbH will deliver exclusive backstage images from its AW21 ​‘Welt am Draht‘ collection.

    More Information:

  • 15:0016:30
    Conference, Sustainable Fashion


    202030 - The Berlin Fashion Summit: Fashion Economy

    202030 - The Berlin Fashion Summit is designed to be(come) a cross-disciplinary platform, where avant-garde creatives and critical grassroot protagonists meet industry stakeholders to work together. The challenge is to connect and find solutions for the needs of diverse fashion industries, consumer cultures, innovation-driven sustainability, and the tech movement.

    By involving experts from different disciplines, the 202030 - The Berlin Fashion Summit aims to stimulate a visionary, creative and encouraging dialogue. Through a multi-staged process, we aim to bridge existing innovations with the industry and envision concrete tangible connections and solutions for a more sustainable future of fashion.

    202030 - The Berlin Fashion Summit is organized by studio MM04 in cooperation with Sqetch and the Beneficial Design Institute.

    The SUMMIT serves as the main public part and opens up the dialogue to a broader audience. Each summit day will highlight one of the preceding topics #1 fashion culture, #2 fashion economy and #3 fashion product. Individual workshop participants will present the outcomes of the Pop Up Think Tank. Furthermore, inspirational keynotes will be held, followed by demonstrations and presentations of best practises. A closing panel will wrap up the insights of each day and provoke progressive solutions and guidelines for future operations of the fashion industry.

    Inspirational Keynote & Q&A
    Michael Braungart, Co-Founder Cradle to Cradle Design Concept

    3 - 3.20 pm
    Inspirational Keynote & Q&A
    Michael Braungart, Co-Founder Cradle to Cradle Design Concept

    3.20 - 3.30 pm
    Pop Up Think Tank #2 Fashion Economy
    Max Gilgenmann, studio MM04

    3.30 - 3.45 pm:
    Eva Kruse, Global Fashion Agenda
    Magdalena Schaffrin, Studio MM04

    3.45 - 4.00 pm
    Demo Best Practices

    4.00 - 4.30 pm
    Panel Discussion & Q&A

    Further information and an updated programme can be found here.

    To participate in 202030 - The Berlin Fashion Summit please register here.

  • 17:30
    Sustainable Fashion


    Aurelia Paumelle - From leftover to elegant upcycling bag

    Aurelia is a French Fashion Designer, she launched her eponym brand in 2011. Each of her small collections comprises carefully thought-through and exceptionally well-tailored pieces. Impeccable cuts along with subtle details - souvenir of her Parisian experience at Vanessa Bruno, Sonia Rykiel, Balenciaga, John Galliano and Yves St Laurent - are applied to the simplest and comfortable garments. She is now having her shop in Prenzlauer Berg near Helmholtzplatz. With her genuine fashion conscious approach and “savoir-faire”, Aurelia Paumelle designs limited clothing editions in her Berliner Atelier-Boutique.
    The designer believes in a fashion revolution and in conscious consumers : this is the reason why she wants to organize events on the subject of sustainability. She believes that people can be educated through workshops, conferences and meetups.

    In this workshop you will learn how to make a bag from leftovers.

    Register by sending a message to: we will send you the necessary information for the workshop.

  • 18:00
    Sustainable Fashion


    Aurelia Paumelle x Candice Pinti " A french sustainable brand & a personal shopper "

    Aurelia paumelle hosts Candice Pinti - personal shopper for a styling session in her Boutique.
    2 Models and a presentation of different looks from Aurelia's gender neutral sustainable brand.
    3 Outfits will be presented on our favorite models Emilie & Giovanni.
    Candice will show us how to magnify and reveal each Styles.

    Aurelia Paumelle does believe in a fashion revolution and also in a conscious consumer. This is the reason why her collections are seasonless. Her sustainable approach to manufacturing has led her to reinvent clothing and rethink fashion processes by using fairly traded textiles and Parisian dead-stock fabrics. They are perfect basics to wear in everyday life. They are timeless and designed to fit every situation day-to-day. From casual to chic, her clothes can be worn either at work or at afterworks. her clothes allow you to express your own personality and individuality, they are flexible, easy to wear and also very comfortable.

    Register by sending a message to: we will send you the link to the video.