SUCUK & BRATWURST
The Berlin collective will present a tongue-in-cheek ode to cherries, continuing their thematic exploration of the fruit.
Acronym will produce an exclusive AR piece for the exhibition, dropping on Sunday.
A retrospective of the legendary Berlin store, written by Adriano Sack.
Olafur Eliasson’s solar project Little Sun will produce an exclusive video shot in the streets of Berlin and soundtracked by ÂME. The project aims to see the city through a different light, via projections and superimposing the everyday urban cityscape of Berlin.
The famed photographer, known for working with Kendrick Lamar and Peggy Gou is releasing exclusive images from his new project BELIEVE.
100 images of Berliners during lockdown, serving as a time capsule for style and our current moment.
ABOUT YOU Fashion Week
The ABOUT YOU Fashion Week 2021 will make a groundbreaking fashion statement: it will inspire a new fashion culture that puts value and long-lasting quality before short-lived trends. Under the motto "RETHINK, REWEAR, RESTYLE", a progressive new beginning will be launched that stands for circular fashion and a future-oriented approach to fashion. Through the live production of the runway shows, viewers will be given the chance to be part of the front row of the biggest fashion brands from 24 January.
In addition, the ABOUT YOU show will take place for the first time at AYFW21! Stay tuned!
202030 - The Berlin Fashion Summit: Fashion Product
202030 - The Berlin Fashion Summit is designed to be(come) a cross-disciplinary platform, where avant-garde creatives and critical grassroot protagonists meet industry stakeholders to work together. The challenge is to connect and find solutions for the needs of diverse fashion industries, consumer cultures, innovation-driven sustainability, and the tech movement.
By involving experts from different disciplines, the 202030 - The Berlin Fashion Summit aims to stimulate a visionary, creative and encouraging dialogue. Through a multi-staged process, we aim to bridge existing innovations with the industry and envision concrete tangible connections and solutions for a more sustainable future of fashion.
202030 - The Berlin Fashion Summit is organized by studio MM04 in cooperation with Sqetch and the Beneficial Design Institute.
The SUMMIT serves as the main public part and opens up the dialogue to a broader audience. Each summit day will highlight one of the preceding topics #1 fashion culture, #2 fashion economy and #3 fashion product. Individual workshop participants will present the outcomes of the Pop Up Think Tank. Furthermore, inspirational keynotes will be held, followed by demonstrations and presentations of best practises. A closing panel will wrap up the insights of each day and provoke progressive solutions and guidelines for future operations of the fashion industry.
3 - 3.20 pm
Inspirational Keynote & Q&A
Matthew Drinkwater, Head of the Fashion Innovation Agency, London
College of Fashion, University of the Arts London
3.20 - 3.30 pm
Pop Up Think Tank #3 Fashion Product
Marte Hentschel, Sqetch
3.30 - 4.00 pm
Demo Best Practices
4.00 - 4.30 pm
Panel Discussion & Q&A
Further information and an updated programme can be found here.
To participate in 202030 - The Berlin Fashion Summit please register here.