Press information Press information
At Berlin Fashion Week, usually twice a year, creative professionals, buyers and media representatives meet to be inspired by the latest trends.
In January 2021, established highlights such as the runway shows of Mercedes-Benz Fashion Week or About You Fashion Week will meet new crossover formats such as the Reference Festival and the primarily digital format Berlin Berlin by Highsnobiety. The programmes bridge the gap between contemporary fashion and various creative genres and ensure high media visibility with hybrid and digital forms. The theme of sustainability is at the centre of Berlin Fashion Week with four other formats. Berlin stands for zeitgeist and sustainability in action. Fashion Week thus sharpens its profile and focuses on what Berlin stands for worldwide: subculture, fashion, music and art.
The order business has a constant growth. Last season about 70.000 Professionals, national and international Journalists came to Berlin to see the collections. The result: about 5.000 reports in national and international newspapers, approximately 5.000 online reports.
The Berlin Fashion Week in January 2021 will include:
- Mercedes Benz Fashion Week
- DER BERLINER SALON
- About You Fashion Week
- Fashion Open Studio X MBFW
- Fashion Open Studio Berlin
- 202030 Summit / Nachhaltigkeitsagenda
- WearIt – FashionTech
- Reference Festival
- Berlin Berlin, Highsnobiety
Date of the Berlin Fashion Week in January 2021
Autumn-/Winterseason 2021/2022: 18th - 24th of January 2021
MORE INFORMATION ABOUT THE FASHION LOCATION
Short Info Fashion (only in German): December 2020 (Download)
Information about fundings: https://fashion-week-berlin.com/en/funding.html
More information about Berlins fashion industry with facts and figures: https://projektzukunft.berlin.de/en/topics/fashion-industry/