Presentations
18 - 18.01.2021
Kraftwerk Berlin
Köpenicker Straße 70
10179 Berlin
DER BERLINER SALON
DER BERLINER SALON is celebrating its comeback and is bringing German design talents together as part of its group exhibition in order to sustainably promote national and international awareness of design from Germany and to establish a sophisticated understanding of German fashion. The concentrated appearance of around 35 German designers from the areas of fashion, accessories and jewelry illustrates the relevance of fashion as a cultural and economic asset.
19 - 20.01.2021
Kraftwerk Berlin
Köpenicker Straße 70
10179 Berlin
Fashion Open Studio X MBFW
The new format Fashion Open Studio X MBFW enables the participating fashion labels within the MBFW to present themselves in the form of show cases and a group exhibition. The program is enriched by three expert panels curated by the Fashion Open Studio team in collaboration with Fashion Revolution.
19 - 20.01.2021
Kraftwerk Berlin
Köpenicker Straße 70
10179 Berlin
Fashion Open Studio Berlin
The renowned Fashion Open Studio program will take place for the first time during Berlin Fashion Week. Fashion Open Studio is a global initiative by Fashion Revolution, which is curated by the Fashion Open Studio team in collaboration with Fashion Revolution Germany. Fashion Open Studio offers individual mentoring sessions for five selected Berlin fashion labels, open studio talks and virtual studio visits in Berlin. In this way, the format creates personal access to the designers and shows concrete solutions and steps towards a more responsible industry.
18 - 24.01.2021
Berlin Sustainability Agenda
On the occasion of the realignment of the Berlin Fashion Week, Kaleidoscope Berlin and strong partners are developing a common understanding of sustainability for Berlin with all relevant stakeholders and organizers based in Berlin. The results will be presented to the public during Berlin Fashion Week in January 2021.
22 - 24.01.2021
BERLIN, BERLIN
The city of Berlin and its local scene stand together for a diversity and development opportunity rarely achieved elsewhere. With this digital-first format, Highsnobiety illuminates a space in which fashion, music, art and design meet and express themselves in the form of contemporary clothing and their progressive, visual communication. Selected contributions will be expanded into the physical urban space via video projections and augmented reality. With BERLIN, BERLIN, Highsnobiety puts the city and its creative scene in the center of the world through its own media channels of the same name.
CONTACT
Highsnobiety
Shows
18 - 20.01.2021
Kraftwerk Berlin
Köpenicker Straße 70
10179 Berlin
Mercedes-Benz Fashion Week Berlin
The bi-annual event Mercedes-Benz Fashion Week Berlin staged by NOWADAYS is Germany’s most successful fashion show format. The event is hosted and operated by Mercedes-Benz and the Creative Agency NOWADAYS, who both contribute with their joint engagement as well as highest standards in staging and execution to the invigoration of the fashion location Germany. Since the re-launch in January 2018, Mercedes-Benz Fashion Week Berlin offers a platform that connects national and international designers with buyers and press representatives. Hereby, the event focusses on the presentation of market-relevant high-end fashion from upcoming design talents, love-brands and successful global fashion players. Designers and brands present their collections embedded in analoge and/or digitally experienceable concepts. Mercedes-Benz Fashion Week Berlin strives to strengthen the fashion location Germany, drive the international and national exchange and bring fashion into the centre of attention of cultural and economical examination. For the first time, all presentations and fashion shows will be staged individually in separate areas at Kraftwerk Berlin. The format thus moves away from the traditional MBFW stage altogether, offering live-stream viewers varied worlds that pay tribute to the brand.
Throughout the year, fashion interested consumers and fans of Mercedes-Benz Fashion Week receive updates and background via the official instagram account: @mbfw.berlin.
Reference Festival
In the form of interdisciplinary showcases, performances, screenings and exhibitions, the Reference Festival gives local and international talent and key players a platform and is aimed equally at consumers and industry. The festival combines fashion, art and music. All activations are digitally expanded on Reference Realities, a video game-like online platform.
CONTACT
Reference Studios
18 - 20.01.2021
Kraftwerk Berlin
Köpenicker Straße 70
10179 Berlin
Berlin Fashion Film Festival
The Berlin Fashion Film Festival has been an integral part of Berlin's international creative scene since 2012. In the course of networking events and film awards, agencies, production companies, directors and fashion designers discuss and present the latest trends and talents in the field of visual storytelling every year. To support the fashion industry, BFFF KULTURPROJEKTE gGMBH and QUINTO GMBH have conceived a programme that will be shown during MBFW. As part of MBFW, the platform underlines the relevance of moving images in the fashion industry. Supported by the organiser NOWADAYS and the partner Mercedes-Benz, the Berlin Fashion Film Festival will take place in January 2021 surrounded by the industrial charm of the Kraftwerk. The programme includes film screenings and a three-day conference with exciting creatives and decision-makers from fashion, film and lifestyle.
The supporting programme of the MBFW invites the industry and the fashion-interested public to the venue in the form of live streams, virtual reality and live web tours to follow all presentations, shows and contributions live
CONTACT
QUINTO GmbH
Conferences
21 - 24.01.2021
202030 – The Berlin Fashion Summit
The 202030 – Berlin Fashion Summit will take place for the first time. The format offers space to discuss topics that are moving in the fashion industry in workshops with international participants and to develop visions. The main topics are sustainability and digitization, fashion and culture, and a look at the fashion system.
CONTACT
Studio MM04
18 - 18.01.2021
Study presentation "Status of German Fashion"
In a hybrid event during Berlin Fashion Week in January 2021, the Fashion Council Germany will present its study, funded by the Federal Ministry for Economics and Energy, on the importance, relevance and size of the German fashion industry. Together with the renowned Oxford Economics Institute, the contents of the study will be presented to a specialist audience via digital video conference and with a few face-to-face participants. It is an initial survey that depicts the German fashion industry as a cross-sectional industry with all sub-sectors and in its full added value.
CONTACT
Fashion Council Germany
21 - 21.01.2021
Moosdorfstraße 7-9
12435 Berlin
Wear It Live
The Wear It Live format is a virtual event that focuses on the future of digital fashion and intelligent textiles. The host is the Wear It Innovation Summit, Europe's leading conference on wearable technology. Wear It Live is designed as a virtual, open innovation platform that will conclude at the Innovation Summit 2021, which will take place as a event in Berlin.
CONTACT
Wear It Live