Fashionshows and presentations
Der Berliner Salon, 5 - 7 July 2018
From Thursday 05th to Saturday 07th July, 2018, the cultural programme DER BERLINER SALON will be opening its doors in Berlin's historic centre for the eightht time. In an area of the city in which salon culture was once celebrated and which was home to high-quality customised clothing producers, Germany's leading fashion talents will be showcasing their creations in défilés and presentations.
The curated group exhibition on Friday 06th July, 2018, showcases key pieces and highlight creations of the Spring/Summer 2018 collections. Furthermore, the DER BERLINER SALON exhibition will be expanded to include artistic and creative creations by industrial designers. The initiative uses the event to encourage the development of a new public awareness for ambitious German design.
More information and registration you will find: here
MBFW (formerly Mercedes Benz Fashion Week), 3 - 7 July 2018
This July, MBFW will showcase its fashion-focused, approachable concept according to the new claim „Follow MBFW - Liberate Fashion“.
Within the modern and digital format that successfully launched in January 2018, Mercedes-Benz and creative agency NOWADAYS band together to further strongly promote Berlin as fashion location and offer an attention-drawing platform for upcoming designers as well as established fashion brands to present their collections twice a year.
The collections for Spring/Summer 2019 will be presented at ewerk located in Wilhelmstraße, Berlin-Mitte. With its raw industrial look, the location offers excellent conditions to create an authentic atmosphere where high-end fashion is the centre of attention.
Within in the new concept, MBFW focuses on remarkably staged presentations by a selected number of designer labels and brands in one location. Fashion interested end-consumers have the chance to watch all MBFW shows live at the forecourt of the venue via a monumental LED or follow via digital channels like the website mbfw.berlin.