Fashionshows and presentations
MBFW (formerly Mercedes Benz Fashion Week), 1 - 3 of July 2019
Within the modern and digital format that successfully launched in January 2018, Mercedes-Benz and creative agency NOWADAYS band together to further strongly promote Berlin as fashion location and offer an attention-drawing platform for upcoming designers as well as established fashion brands to present their collections twice a year.
The collections for Autumn/Winter 2019/2020 will be presented at ewerk located in Wilhelmstraße, Berlin-Mitte. With its raw industrial look, the location offers excellent conditions to create an authentic atmosphere where high-end fashion is the centre of attention.
Within in the concept, MBFW focuses on remarkably staged presentations by a selected number of designer labels and brands in one location. Fashion interested end-consumers have the chance to watch all MBFW shows live at the forecourt of the venue via a monumental LED or follow via digital channels like the website mbfw.berlin.