Trade Fairs Trade Fairs

Fashion shows Fashion shows

  • 14 - 17.01.2020


    Wilhelmstraße 43

    10117 Berlin


    Within the modern and digital format that successfully launched in January 2018, Mercedes-Benz and creative agency NOWADAYS band together to further strongly promote Berlin as fashion location and offer an attention-drawing platform for upcoming designers as well as established fashion brands to present their collections twice a year.
    The collections for Autumn/Winter 2019/2020 will be presented at ewerk located in Wilhelmstraße, Berlin-Mitte. With its raw industrial look, the location offers excellent conditions to create an authentic atmosphere where high-end fashion is the centre of attention.

    Within in the concept, MBFW focuses on remarkably staged presentations by a selected number of designer labels and brands in one location. Fashion interested end-consumers have the chance to watch all MBFW shows live at the forecourt of the venue via a monumental LED or follow via digital channels like the website

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